Privacy Policy

1. Information We Collect

A. Information You Provide to Us

Contact and quote request details: first and last name, email address, phone number, city, ZIP code, service address, the service you are interested in, and any message you send us.

Project and property information: property address, roof type and condition, electrical panel details, photos of your home or roof, HOA information, and measurements or notes gathered during a site visit or inspection.

Energy information (solar projects): utility provider, account number, electricity usage history, and copies of utility bills you provide so we can size a system and prepare a proposal, permits, and utility interconnection applications.

Financing information: if you choose to apply for financing, a loan, or a lease, you may provide information such as income, date of birth, and Social Security number directly to our financing partner, or to us for submission to that partner. Credit decisions are made by the financing provider, not by ALA Renovations.

Contract and payment information: signed agreements, billing details, and payment records. Card or bank payments may be processed by third-party payment processors; we do not store full card numbers on our servers.

Communications: records of emails, text messages, and calls with us.

Reviews and feedback: information you share in surveys, testimonials, or reviews.

B. Information Collected Automatically

Device and usage data: IP address, browser type, device type, operating system, referring URL, pages viewed, time on page, clicks, and approximate location derived from your IP address.

Marketing attribution data: ad click identifiers (for example, Google click ID or Meta click ID), UTM parameters, and the campaign or keyword that brought you to the Website.

Cookies and similar technologies: see Section 5.

C. Information From Other Sources

• Financing partners (for example, application status or approval decisions).
• Utilities and government agencies (for example, permit and interconnection status).
• Equipment manufacturers and monitoring platforms (for example, solar production and system performance data, if you enable monitoring).
• Referral sources, lead platforms, and review or directory sites you use to contact us (for example, Google, Yelp, Thumbtack, or the BBB).
• Advertising and social media platforms (for example, aggregated campaign performance and lead form submissions).

2. How We Use Your Information

• Respond to inquiries, prepare quotes and proposals, and schedule consultations, inspections, and installations.
• Design, permit, install, inspect, and service your solar, roofing, construction, or electrical project.
• Submit permit applications, utility interconnection requests, and incentive or rebate applications on your behalf.
• Help you apply for financing with the provider you choose.
• Send service-related communications, such as appointment confirmations, project updates, and warranty information.
• Send marketing communications, with your consent where required by law.
• Measure and improve our Website, advertising campaigns, and customer experience.
• Show ALA Renovations advertising to existing customers and leads on advertising platforms.
• Detect and prevent fraud, spam, and security incidents.
• Comply with legal, licensing, tax, and warranty obligations, and enforce our agreements.
• Create de-identified or aggregated data that no longer identifies you.

3. Text Messaging (SMS) and Calls

If you provide your phone number and consent, ALA Renovations may contact you by phone call, pre-recorded message, and text message about our products, services, appointments, and your project. These communications may be sent using automated technology. Consent to receive marketing calls or texts is not a condition of purchasing any goods or services.

Message frequency: varies, up to 10 messages per month.

Costs: message and data rates may apply according to your mobile plan.

Opt out: reply STOP to any text message to unsubscribe. You may receive one final message confirming your opt-out.

Help: reply HELP or contact us at info@alarenovations.com or (818) 600-6050.

Mobile carriers are not liable for delayed or undelivered messages.

We do not share SMS opt-in records or evidence of text message consent with any third party, except with service providers that help us deliver our text messages (for example, our messaging platform), who are prohibited from using that information for their own purposes.

4. How We Share Your Information

We do not sell your personal information for money. We share personal information only as described below:

Service providers: companies that help us operate our business, such as website hosting, CRM and scheduling software, messaging and email platforms, payment processors, analytics providers, and IT support. They may use your information only to perform services for us.

Subcontractors and installation partners: licensed trades, engineers, and crews who help complete your project.

Financing partners: lenders or leasing companies you choose to apply with, at your direction.

Utilities, permitting authorities, and incentive programs: as needed to obtain permits, inspections, interconnection approval, and rebates or incentives for your project.

Equipment manufacturers: to register products and process warranty claims.

Advertising and analytics partners: we disclose device, usage, and event data through cookies and pixels, as described in Section 5. We also upload customer telephone numbers to advertising platforms, including Meta, to match customers with platform accounts and show ALA Renovations advertising to matched audiences. You may opt out of this use as described in Section 7.

Legal and safety: when required by law, subpoena, or court order, or to protect the rights, property, or safety of ALA Renovations, our customers, or others.

Business transfers: in connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business.

With your consent: for any other purpose you approve.

5. Cookies, Pixels, and Advertising

We and our partners use cookies, pixels, tags, and similar technologies to operate the Website, remember preferences, measure traffic and conversions, and show relevant ads on other websites and apps. These include:

Separately from cookies and pixels, we upload customer telephone numbers to advertising platforms, including Meta, for advertising audience matching, as described in Section 4. SMS opt-in and consent records are not used for this purpose.

You can control cookies through your browser settings, and you can opt out of interest-based advertising from participating companies at optout.aboutads.info and networkadvertising.org/choices. Blocking cookies may affect how the Website works.

Do Not Track and Global Privacy Control: our Website does not respond to browser "Do Not Track" signals, because there is no common industry standard for them. We treat a Global Privacy Control (GPC) signal as a request to opt out of the sale or sharing of personal information for the browser or device sending it, as required by California law.

6. Your Choices

Email: click "unsubscribe" in any marketing email. We may still send transactional messages about your project.

Text messages: reply STOP at any time.

Calls: ask to be placed on our internal Do Not Call list during any call, or contact us.

Cookies and ads: see Section 5.

Update your information: contact us to correct or update your details.

7. California Privacy Rights

This section applies to California residents and supplements the rest of this Policy, including disclosures under the California Consumer Privacy Act as amended by the California Privacy Rights Act (together, "CCPA") and the California Online Privacy Protection Act.

Categories of Personal Information We Collect

We collect these categories from the sources described in Section 1 and use them for the purposes described in Section 2. We use sensitive personal information only as permitted by law (for example, to process a financing application you request) and not to infer characteristics about you.

Sale and Sharing

We do not sell personal information for money. However, our use of advertising cookies and pixels (such as the Meta Pixel) and our upload of customer telephone numbers to advertising platforms (such as Meta) for audience matching may be considered "sharing" of identifiers and internet activity for cross-context behavioral advertising (and, in some circumstances, a "sale") under the CCPA. You may opt out of this sharing by emailing us with the subject line "Do Not Sell or Share My Personal Information," by calling us, or by enabling Global Privacy Control in your browser. We honor applicable opt-out requests, including Global Privacy Control signals, as required by law. Where we can reasonably associate an opt-out request with a customer record, we will also apply it to advertising audience uploads. You may contact us by email or phone to request that your telephone number be excluded from advertising audiences.

We do not knowingly sell or share the personal information of consumers under 16.

Your Rights

• Right to know what personal information we collect, use, and disclose, and to receive a copy of it.
• Right to delete personal information we collected from you, subject to legal exceptions (for example, records we must keep for contracts, permits, warranties, or tax purposes).
• Right to correct inaccurate personal information.
• Right to opt out of the sale or sharing of personal information.
• Right to limit the use of sensitive personal information (we already limit it to permitted purposes).
• Right to non-discrimination for exercising any of these rights.

How to Submit a Request

Email info@alarenovations.com or call (818) 600-6050. We will verify your identity by matching information you provide with information we have on file. You may use an authorized agent, who must provide written permission signed by you; we may still ask you to verify your identity directly. We will confirm receipt within 10 business days and respond within 45 calendar days, or up to 90 days if we notify you that more time is needed.

Shine the Light

California Civil Code 1798.83 allows California residents to request information about personal information we disclosed to third parties for their own direct marketing purposes in the prior calendar year. We do not disclose personal information to third parties for their own direct marketing purposes.

8. Data Retention

We keep personal information only as long as reasonably necessary for the purposes described in this Policy, including:

• Leads that do not become customers: for a limited period after our last contact, unless you ask us to delete it sooner.
• Customer and project records: for the duration of the project plus the applicable warranty period and any period required by contractor licensing, tax, or other law.
• SMS and call consent records and opt-out requests: as long as needed to document compliance with telemarketing laws.
• Cookie and analytics data: according to the retention settings of the relevant tool.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information, including encrypted (HTTPS) connections, access controls limiting information to employees and partners who need it, and trusted software providers. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security. If a data breach affects your personal information, we will notify you as required by law. Please do not send Social Security numbers or full financial account numbers to us by regular email or text.

10. Children's Privacy

Our Services are intended for adults 18 and older and are not directed to children. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us and we will delete it.

11. Third-Party Websites

Our Website may link to third-party websites and services, such as financing partners, equipment manufacturers, review sites, and social media platforms (LinkedIn, Instagram, Facebook, Google, Yelp, Thumbtack, and BBB). We are not responsible for their privacy practices, and we encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time and will review it at least once every 12 months. We will post the updated version on this page and change the "Last updated" date above. If we make material changes, we will provide additional notice where required by law.

13. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us: